A little sprinkling of everything else

Brand features

Elsie the Giraffe and her Famous Bath

What's the story behind the Elsie the Giraffe bubble bath? For one of my first projects at Lush, I was asked to write a children's style story. Meet Elsie, the giraffe with her head in the clouds.

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Not stopped knot wrapping for ten years

The story behind Lush's Knot Wrap journey.

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Digital storytelling

Ordnance Survey: Secret Stories app

A multimedia adventure through Lyndhurst, discovering Alice's real Wonderland.

Products and windows

Campaigns

Print

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Lush Times magazine

In 2019, I co-edited a shiny new Lush Times magazine, relaunched after a little break. This wasn't the usual product catalogue, but a collectable curation of stories that champion innovation and spark change.

The magazine was sold in UK/IRL Lush shops, and translated into Japanese.