KATIE DANCEY-DOWNS
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Creative & Copy

And everything else! Not all my work fits neatly under the journalism tab, so here's a little sprinkling of some of my other projects.


Brand features

Brand features

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Elsie the Giraffe and her Famous Bath

What's the story behind the Elsie the Giraffe bubble bath? For one of my first projects at Lush, I was asked to write a children's style story. Meet Elsie, the giraffe with her head in the clouds.
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Not stopped knot wrapping for ten years

The story behind Lush's Knot Wrap journey.
Read

Products and windows

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Campaigns

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Print

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Lush Times magazine

In 2019, I co-edited a shiny new Lush Times magazine, relaunched after a little break. This wasn't the usual product catalogue, but a collectable curation of stories that champion innovation and spark change.

The magazine was sold in UK/IRL Lush shops, and translated into Japanese.
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  • Home
  • About
  • Journalism
    • Documentaries
    • Refugee Voices
    • Environment
    • Animal Rights
    • Human Rights
    • Culture and opinion
    • Interviews
    • The Displaced
  • Creative & Copy
  • Blog
  • Contact